Marketing
Animation & Editing
Corporate explainers, launch videos, and motion graphic logos are my specialties.
I created this custom animated video for TradeCentric’s rebrand in 2022.
Graphic Design
Graphic design is a through-line in my marketing career. I’ve used the Adobe suite, Canva, and other design platforms to create logos, social media headers, advertisements, reports, banners, and infographics. Most recently, I collaborated with the working capital company, PrimeRevenue, on a variety of projects, including themed social media logos, infographics explaining supply chain finance, and marketing materials for international conferences.
Writing & Analysis
As a writer and editor for WinmoEdge, I wrote hundreds of articles (10-12 daily) and created dozens of industry reports for marketing and advertising businesses. Subscribers to our publication could make sure they were up on the latest relevant news and forecasts, such as who would be pursing new campaigns soon, when shifts in focus were imminent or likely, what’s trending in each industry, and key new hires. Readership included ad agencies, media buyers and sellers, marketing technology sources, and sponsorship professionals.
Below are examples of EdgeDoodles, custom illustrations I created for WinmoEdge reports that were published in 2018-19. Reports included detailed information relating to each topic, along with Nielsen spend, digital data and media agencies.
This doodle of a lovely English cottage was for a report on the Top Mid-year Home & Garden Spenders in the UK. The category includes furniture, appliance, gardening and utility companies, which often spend in late-Q1 through Q3.
Eat a plate full of marketing info in this assessment of the Top 2019 Food & Bev Trends. A growing number of consumer behavior shifts are set to impact global markets. It was published in November 2018 to give agencies and ad sellers time to secure connections.
The Auto Release Report is published quarterly and includes annual car releases/remodels through the current and following year.
This Back2School Spending report launched ahead of mid-year advertising peaks. During this time, students and parents alike rush to brick-and-mortar locations and eCommerce sites prepping for the start of the school year.
Sellamations
Sellamations creates custom whiteboard animations. In its startup phase, I performed many functions, including copy writing, storyboarding, filming, editing, and audio voiceovers. I also ran daily operations for the company and managed outsourced staff. I managed 15-30 clients monthly, including Colgate, Jucebox, Roman Jewelers, and the ASPCA.